Fireman Sam really is the Hero Next Door! When he is not saving naughty Norman Price from his many misadventures he is kept busy by his brother Charlie getting into trouble at sea or by Mike Flood having yet another DIY disaster!

Fireman Sam is brave, resourceful, calm in a crisis, a pillar of the Pondypandy community and the hero of every rescue. Fireman Sam and the Pondypandy fire brigade never seem to have a quiet day - their services are always needed. A wide range of Fireman Sam Toys are available for the little heroes in your life, from Fireman Sam outdoor toys to a magical Fireman Sam bedroom.